Several film production companies are flocking to attach the trailers
of their upcoming movies with the print of the Studio 18-distributed
'Singh Is Kinng', that will be out on August 7. These companies are
doing it presumably to exploit the advantages of 'Singh Is Kinng',
which is one of the most awaited comedies of the season and is bound
to draw enormous footfalls into cinemas! If cinemas let them remain,
customers will be able to view not one but as many as eight trailers
before 'Singh Is Kinng' rolls.
The trailers that are being attached include Akshay's next outing,
'Chandni Chowk To China', Rituparno Ghosh's 'The Last Lear', Atul
Agnihotri's 'Hello', Samir Karnik's 'Heroes', Ajit Pal's 'Victory' and
Dharmendra's 'Chamku'.Interestingly, the trailer of Sanjay Gadhvi's 'Kidnap', a drama
featuring Sanjay Dutt and Imraan Khan of the 'Jaane Tu Ya Jaane Na'
fame, has been produced by Ashtavinayak and will be released by Studio
18 worldwide on October 2, the auspicious occasion of Mahatma Gandhi's
birthday and the Muslim festival of Eid. A promo of the new channel,
Colors (A Viacom 18 company) which has been airing Akshay's reality
show "Khatron Ke Khiladi" will also be attached to the print of 'Singh
Is Kinng'. You may recall that Studio 18 and Colors are sister
companies.
